A new paint job can brighten up any space and give it a brand-new look. But did you know that you can also use paint to extend your company's brand? Read on to learn more about how to use paint to extend your company's brand.
Draw Attention to Your Company's Logo
Painting your business is one way to grab attention and extend your company's brand. A fresh coat of paint says you're open for business and have a professional establishment.
But beyond the initial impression, painting can highlight your company logo and create a cohesive look that reinforces your brand identity. By selecting strategic colours and carefully considering the placement of your logo, you can create a powerful marketing tool that will help customers remember your business long after they've left your premises.
For instance, if your company's colours are red and white, you could paint an accent wall red and then place your logo in the centre of the wall in white. Or, if you have a large space to work with, you could paint your company's logo on the wall in a contrasting colour. This strategy can make it impossible for customers to miss and ensure that your brand is front and centre the next time they need your products or services.
With a little forethought and planning, painting can be an effective way to turn your building into a powerful marketing tool.
Focus on Background Colors
Another way to extend your company's brand with paint is to focus on the background colours. For example, if your company's colours are blue and green, you could paint the walls a light blue colour and use green as an accent colour.
This strategy would create a calming and professional environment that would reflect your company's values. And by choosing colours associated with your brand, you will be able to subconsciously influence customers and create an environment conducive to your brand.
Of course, you don't have to use your company's colours as the background colours. You could also use a neutral colour like white or grey and use your company's colours as accent colours. This strategy would be a good way to incorporate your brand into the space without making it too obvious.
Consider a new paint job if you're looking for a way to make your company's brand stand out. With the help of experienced commercial painters, you can create an environment that is conducive to your brand and reflects your company's values.
Contact commercial painters near you to learn more.